Pillsbury introduces larger baked goods
A 25-foot tall Doughboy will make an appearance in NYC to celebrate the launch.
Courtesy of Pillsbury
Pillsbury is introducing crescent rolls, biscuits, and cinnamon rolls that now bake up larger. The products maintain their original taste and are available in the refrigerated baked goods aisle.
To highlight the launch, a 25-foot-tall Doughboy installation will be on display at Brooklyn Bridge Park in New York City on Sunday, September 21, from 11 A.M.–6 P.M. ET. The event will include product sampling and interactive features such as a belly poke activation and branded giveaways.
A virtual experience will be available at PokeTheDoughboy.com starting September 21. Visitors can access a digital rebate and locate participating retailers.
“At Pillsbury, we’re all about helping families make memories, whether it's around the dinner table or during special moments like this,” says Michelle Odland, vice president and business unit director, Pillsbury. “So, when we launched our crescent rolls, biscuits, and cinnamon rolls that now bake up bigger, we knew the Doughboy had to go big, too. This celebration is all about joy, togetherness and, of course, belly pokes.”
The activation is part of a broader campaign that includes TV, online video, and social media. Two new commercials will feature the Doughboy with updated choreography and percussion elements.
To highlight the launch, a 25-foot-tall Doughboy installation will be on display at Brooklyn Bridge Park in New York City on Sunday, September 21, from 11 A.M.–6 P.M. ET. The event will include product sampling and interactive features such as a belly poke activation and branded giveaways.
A virtual experience will be available at PokeTheDoughboy.com starting September 21. Visitors can access a digital rebate and locate participating retailers.
“At Pillsbury, we’re all about helping families make memories, whether it's around the dinner table or during special moments like this,” says Michelle Odland, vice president and business unit director, Pillsbury. “So, when we launched our crescent rolls, biscuits, and cinnamon rolls that now bake up bigger, we knew the Doughboy had to go big, too. This celebration is all about joy, togetherness and, of course, belly pokes.”
The activation is part of a broader campaign that includes TV, online video, and social media. Two new commercials will feature the Doughboy with updated choreography and percussion elements.
General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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