Magnolia Table debuts frozen baked goods
The products are available only at Target and the brand's restaurant in Waco, TX.
Magnolia Table, part of the Magnolia home and lifestyle brand founded by Chip and Joanna Gaines, has launched a new line of frozen baked goods. The products are available exclusively at Target stores across the U.S. and at the Magnolia Table restaurant take-away in Waco, TX.
The frozen baked goods line includes six items based on recipes from Magnolia Table cookbooks and restaurant offerings: buttermilk biscuits, cinnamon rolls, banana bread, chocolate chip cookies, Silo cookies, and sugar cookies. Each item is made with familiar ingredients such as eggs, butter, brown sugar, and vanilla.
“I believe in the power of food to slow us down, draw us close, and invite us into the feeling of home,” says Joanna Gaines. “This line of frozen baked goods came from a place of wanting to help make it easier to gather together around the table with your people. It’s about simple, real, and quality ingredients and the confidence that comes with serving something everyone will love.”
The launch builds on Magnolia’s broader food-focused initiatives, which include Magnolia Table restaurant, Magnolia Press Coffee Co., Silos Baking Co., three cookbooks, and a cooking show. The new frozen line aims to offer convenience while maintaining the flavor and comfort associated with homemade baking.
Products are available in the freezer aisle at Target stores nationwide, on Target.com, and at Magnolia Table in Waco, TX.
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