SNAC International president, CEO moves to NAMA

Christine Cochran will become NAMA's next president and CEO, effective December 2.

The board of directors of the National Automatic Merchandising Association (NAMA) has appointed Christine Cochran as its next president and CEO, concluding a nine-month national search. Cochran will officially join NAMA on December 2, 2025, succeeding Carla Balakgie, who will retire at the end of the year after 14 years of service.

“I am honored to join NAMA at such a pivotal moment for the U.S. convenience services industry,” says Cochran. “With more than 165,000 jobs supported and 40 million consumers served daily, this industry plays a critical role in delivering accessible nutrition and innovative solutions to people at work and on the go. I look forward to collaborating with the NAMA board, members, stakeholders, and staff to build on this strong foundation and support the industry’s continued evolution.”

Cochran brings extensive experience in leading membership organizations, with a background in nutrition, advocacy, and strategic planning. She currently serves as president and CEO of SNAC International, a role she has held since 2022. Her previous leadership positions include executive director of the Grain Foods Foundation and president of the Commodity Markets Council. Cochran holds a juris doctor from Georgetown University Law Center and a bachelor’s degree in agricultural economics from the University of Missouri.

“Christine has consistently demonstrated strategic vision, operational expertise, and a focus on growth. Her track record makes her the right leader to guide NAMA forward,” says Patrick Moran, NAMA chair, search committee chairman, and owner of Moran Refreshments. “I’m also deeply grateful for Carla Balakgie’s impactful and enduring leadership and dedicated NAMA service.”

“Christine brings a deep knowledge of consumer packaged goods, food, and nutrition to NAMA,” says Michael Schwartz, NAMA chair elect, search committee member, and vice president of field and account sales and equipment commercialization and service for Nestlé Professional Solutions. “Her background in food manufacturing and related regulatory issues ensures NAMA will continue to protect the industry while growing association programs and services.”

To support a smooth transition, Cochran will begin her role in December while Balakgie remains with NAMA through the end of 2025.