Snack ProductsNew Snack and Bakery ProductsChipsPuffs/Extruded Snacks

Utz to highlight new flavors at NACS 2025

Brands on display will include Boulder Canyon, Zapp’s, Golden Flake, and TGI Fridays.

Utz Brands Inc. will present its latest product innovations at the 2025 National Association of Convenience Stores (NACS) Show, held October 15–17 at McCormick Place Convention Center in Chicago, IL.

At Booth #N657, Utz will feature new offerings across its portfolio, including Utz, Boulder Canyon, Zapp’s, Golden Flake, and TGI Fridays. The lineup includes several flavor-forward snacks designed to meet demand for bold taste profiles and simple ingredients.

New and expanded flavor releases on display will include:

Utz Cheese Balls: Cheddar Bacon Ranch joins existing Cheddar and Red Hot varieties, expanding into convenience retail with a range of flavor options.
Utz Ripples–Sizzlin’ Summer Burger: A seasonal chip featuring grilled burger notes with ketchup, mustard, and smoky seasoning.
Utz Kettle Chips: Salt & Malt Vinegar and Jalapeño flavors now available in 2.5 oz packs for convenience stores.
Boulder Canyon: Expanding distribution of Avocado Oil Malt Vinegar & Sea Salt and Avocado Oil Classic Sea Salt kettle chips.
Zapp’s Bayou Blackened Ranch: Combines Cajun-style seasoning with ranch flavor.
Golden Flake Hot & Spicy Cheddar Pork Rinds: Merges two trending flavor categories—spicy and cheese.
TGI Fridays Bacon Ranch Potato Skins: Brings the restaurant-inspired flavor to the convenience channel.

Additionally, beginning in Q1 2026, Utz will update front-of-pack labeling on its flagship potato chip products (i.e., Original Potato Chips, Original Ripples, and Original Kettle Chips) to include “No Artificial Colors,” “No Artificial Flavors,” and “Only 3 Simple Ingredients.” These claims reflect existing product attributes and aim to improve visibility of clean-label credentials.

“This year at NACS, we’re showcasing the continued evolution of our portfolio to meet consumer trends and changing needs,” says Stacey Schultz, senior vice president of marketing at Utz Quality Foods, LLC.