Hershey highlights salty and BFY snacks at NACS 2025
The showcase will include SkinnyPop, Pirate's Booty, Dot's Pretzels, and protein bars.
The Hershey Company is showcasing a wide range of salty and better-for-you snacks at the 2025 NACS Show Expo, held October 15–17 in Chicago, IL. At booth #S5706, Hershey will present new product launches and merchandising strategies aimed at driving growth in the convenience channel.
SkinnyPop refreshes and expands
SkinnyPop is rolling out multiple updates across its popcorn lineup. Starting January 2026, SkinnyPop White Cheddar Popcorn will feature real cheese and high-quality ingredients in 8 oz, 4.4 oz, and 1 oz bags. The Butter Popcorn variety is also being reformulated with richer seasoning for a more flavorful experience.
SkinnyPop Original Popcorn remains a clean-label staple made with just popcorn, sunflower oil, and salt. It now features refreshed branding and packaging to enhance shelf visibility. SkinnyPop Sweet & Salty Kettle Corn Popcorn continues to perform well in convenience stores, offering a classic sweet-meets-savory profile in multiple sizes.
Pirate’s Booty showcases stronger flavor
Pirate’s Booty Aged White Cheddar, made from puffed rice and corn with real aged white cheddar, is available in 10 oz, 4 oz, 1 oz, and 0.5 oz bags. The Cheddar Blast variety offers 50% more cheese for a stronger flavor impact, maintaining gluten-free and clean-label standards.
Dot’s Pretzels adds Buffalo flavor
Dot’s Homestyle Pretzels is expanding with a Buffalo-flavored seasoned twist, available in 5 oz and 16 oz bags. The new flavor builds on Dot’s position as the No. 1 pretzel franchise in convenience stores, which has grown 16.4% in the past year.
Protein bars gain traction
Hershey is also strengthening its BFY portfolio with new protein bars. The One Hershey’s Double Chocolate bar delivers 18 g of protein in a 2.12 oz format, using real Hershey’s cocoa and chocolate chips. Fulfil Chocolate Peanut Butter bars, made with Reese’s peanut butter, are available in 40 g (15 g protein) and 55 g (20 g protein) sizes.
Retail strategies support growth
Hershey reports a 9.5% year-to-date sales increase for salty snacks in convenience stores, outpacing the total category. The company continues to support retailers with data-driven strategies, including vertical merchandising and assortment optimization by usage occasion.
“We work hand-in-hand with our retail partners to make every shopper interaction count,” says Tiffany Menyhart, chief customer officer at The Hershey Company. “Through thoughtful pack and product innovation grounded in consumer trends and understanding, we help retailers deliver more options and help increase sales.”
The Hershey Company is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
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