General Mills reveals holiday snacks and breakfast lineup
New products from Cinnamon Toast Crunch, Pillsbury, Betty Crocker, and more.
Courtesy of General Mills
General Mills is celebrating this holiday season with limited-edition launches and returning favorites across its brands.
New cereals include:
- Cinnamon Toast Crunch Mexican-Style Hot Chocolate Cereal: The naturally flavored cereal brings the chocolatey warmth of traditional Mexican-style hot chocolate to consumers' breakfast bowls, with a hint of cinnamon and a crunch.
- Grinch Cereal: The new cereal delivers sweet vanilla crunch and heart-shaped marshmallows.
New ready-to-bake and mixes include:
- Pillsbury Seasonal Shape Cookies (Santa)
- Limited-edition Betty Crocker Cookie Mixes x Peanuts Ornament Ideas (Chocolate Chip Cookie Mix, Peanut Butter Cookie Mix, Sugar Cookie Mix): These seasonal mixes include a collectible Charlie Brown Christmas ornament idea to help consumers decorate cookies.
- Limited-edition Pillsbury Ready-to-Bake x Peanuts: Cookie Dough (Chocolate Chip Cookie Dough, Sugar Cookie Dough, Candy Cane Cookie Dough)
New snacks include:
- Nature Valley Sweet & Salty Soft-Baked Squares (Salted Caramel, Chocolate Turtle)
- Nature Valley Chocolate Peppermint Wafer
- Frosty Blue Raspberry Mini Rolls
General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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