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General Mills reveals two vanilla-forward cereals

The cereals will retail for $4.88–$6.88 at select retailers nationwide.

General Mills launches two vanilla-forward cereals — courtesy of General Mills

Whether consumers are vanilla loyalists or looking to jazz up their cereal selection this summer, General Mills has two vanilla-forward cereal varieties hitting shelves. They include:

New – Loaded Birthday Cake Cereal: New to the Loaded Cereal family is Birthday Cake—a celebration of vanilla crème in each pink, puffed-up cereal bite. The cereal joins the Cinnamon Toast Crunch, Trix, and Cocoa Puffs Loaded lineup, available now at select retailers nationwide starting at $6.88.
Returning – Vanilla Chex: This fan favorite is returning to the cereal aisle for the first time in over three years. Not seen since 2021, the gluten-free cereal is making a comeback with its signature sweet dusting of vanilla and sugar that hugs each crunchy square. Fans can find Vanilla Chex for a limited time at select retailers nationwide starting at $4.99.

General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

KEYWORDS: Chex General Mills

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.