Rind Snacks, purveyor of sustainable, fruit-forward snacking, announced the launch of its newest innovation: Rind Granola Squares, debuting exclusively at Sam's Club locations nationwide.

The new Raspberry Almond Granola Squares mark Rind's entrance into the functional granola category—a first for the brand since its acquisition of granola producer Small Batch Organics in 2023.

Each snackable square blends whole fruit, oats, nuts and seeds, and a touch of Greek yogurt for a raspberry flavor, and includes five grams of protein.

"Expanding beyond the dried fruit category and into whole-fruit granola snacks represents a major step in Rind's evolution," says Matt Weiss, founder and CEO of Rind Snacks. "It reflects our expanded manufacturing capabilities and our commitment to reimagining how functional, whole-food snacks can deliver both flavor and performance. Partnering with Sam's Club allows us to introduce this innovation to millions of members seeking delicious, better-for-you options that raise the bar."

Rind Raspberry Almond Granola Squares are available now in the snack aisle and online at samsclub.com. The launch aims to reinforce Rind's position as a category-crossing innovator, it says—bridging fruit, granola, and functional snacking—and advancing its mission to make bold, nutritious snacking both accessible and sustainable.

Related: Rind Snacks acquires granola brand Small Batch Organics