Cheez-It launches gluten-free crackers
The new snack was created in direct response to years of consumer demand.
Mars' Cheez-It brand is expanding its offerings with the launch of Cheez-It Original Gluten Free crackers. The milestone marks one of the most highly requested innovations in the brand's history, bringing the salty, crunchy, cheesy flavor to the gluten-free community for the very first time, the brand says.
The launch also leads a lineup of new snacking innovations designed to deliver new flavors, textures and more variety, giving consumers even more ways to enjoy the signature Cheez-It taste, the company adds.
Made with 100% real cheese, Cheez-It Original Gluten Free crackers deliver the same balance of toasted cheese, a hint of salt and signature tang as the non-gluten-free version, at $4.49 for a 9-oz box. After much anticipation, the product was reportedly created in direct response to years of consumer demand from those who've transitioned to gluten-free diets or who have never been able to experience Cheez-It before.
"Cheez-It fans have been asking for a gluten-free option for years, and we're thrilled to finally deliver it—with the same irresistible taste they love," says Cara Tragseiler, senior brand director for Cheez-It. "We took the time to get it right, working carefully on the recipe and process to ensure gluten-free snackers can enjoy the same cheesy flavor and satisfying crunch without compromise. Now, even more fans can finally enjoy the Cheez-It experience they've been waiting for."
In addition, Cheez-It aims to continue to elevate snacking with a lineup of 2026 innovations inspired by consumers and fueled by evolving flavor, texture, and variety trends. Each new Cheez-It innovation strives to deliver a multi-sensorial experience, flavor-forward profiles, and new formats that bring the signature cheesy taste to life, the brand says:
- Cheez-It Ultimate Snack Mix: A mix of consumer-favorite Cheez-It products (Cheez-It Original, Cheez-It White Cheddar, Cheez-It Snap'd Double Cheese, and Cheez-It Grooves Sharp White Cheddar) and salted square pretzels creates a multi-textured, cheesy and savory snack. Cheez-It Ultimate Snack Mix was created to satisfy consumers' cravings to sample multiple types and flavors of Cheez-It in one package, the brand notes. (MSRP: $4.49)
- Cheez-It Crunch: This new snack reportedly combines 100% real cheese with more of a crunch, and a 3D shape designed to deliver flavor in every bite. Cheez-It Crunch comes in three flavors—Kick'n Nacho Cheese, Zesty Jalapeno Cheddar, and Sharp White Cheddar, now available in full size 6.5-oz bags for the first time at retailers nationwide. (MSRP: $4.49)
- Cheez-It Snap'd Honey BBQ: A sweet and smoky blend of honey, tomato, hickory, and cheddar cheese coats these baked, not fried chips. (MSRP: $4.49)
- Cheez-It Grooves Loaded Nachos: Inspired by loaded cheesy tacos, these ridged crackers combine toasted corn tortilla, savory taco seasonings, beefy flavor, and cheddar cheese. (MSRP: $4.49)
Consumers can head to retailers nationwide this February to grab the newest Cheez-It creations.
Mars is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
Kellanova is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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