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Welch's Fusions launches two more varieties

The products' newest fruit flavors include passionfruit, yuzu lemon, and dragon fruit.

Welch’s Fruit Snacks launched Welch’s Fusions Original Fruits last year, and now, the brand is expanding the line with two new varieties: Citrus Surge and Tropical Tornado. Welch’s Fusions aims to bring together two flavors in every bite: one on the chewy outside, one in the juicy center. They’re made with natural flavors, colors from natural sources, and are a source of Vitamins A, C, and E; they are also gluten-free and peanut-free.

The newest fruits include Passionfruit, Yuzu Lemon, and Dragon Fruit. The full Welch’s Fusions line includes:

Citrus Surge (new): Pink Grapefruit & Tangerine, Lime & Tart Cherry, Yuzu Lemon & Strawberry
Tropical Tornado (new): Dragon Fruit & Mango, Kiwi & Strawberry, Pineapple & Passionfruit
Original Fruits: Watermelon & Lemon, Blueberry & Raspberry, Peach & Green Apple

The new flavor varieties, Citrus Surge and Tropical Tornado, are rolling out now in convenience stores, and coming soon to Amazon, Walmart, and leading grocery chains.

In addition, starting this year, Welch’s Fusions is making music the rhythm behind the brand to connect with consumers through sound and flavor by stepping into live music culture with a multi-year collaboration with C3 Presents, it says. The partnership will offer consumers moments at festivals including Governors Ball in New York and Lollapalooza in Chicago where festival-goers can expect immersive experiences, shareable moments, and plenty of ways to snack while listening to the soundtracks of their summer, the brand adds.

“Music moves people, and so does flavor. We’re bringing those worlds together with immersive festival experiences and bold new flavor mashups that hit all the right notes,” says Lisa Eustic, SVP of marketing at PIM Brands Inc., makers of Welch’s Fruit Snacks. “Young adults want more from their snacks; they want experiences. We’re delivering on that with surprising partnerships, unforgettable activations, and unexpected flavors found in our new Fusions Citrus Surge and Tropical Tornado varieties.”