Goldfish asks: How many snack dependents do you have?

Parents everywhere know the deal: a handful of Goldfish here, a few “borrowed” bites there. The internet has dubbed it the “parent tax.” This Tax Day (April 15), Goldfish is flipping the script with the first-ever Goldfish Parent Tax Return, giving families a playful way to settle their snack time IOUs. Because let’s be honest: those handfuls that parents sneak while packing lunches or grabbing from the backseat? They add up. Starting at 4:15 pm EST on April 15, parents can visit GoldfishParentTax.com to “file” their return by answering a few quick questions about their household snacking habits. If eligible, they’ll receive a delicious refund: two free bags of Goldfish crackers, while supplies last.

H&M Beauty teams up with BUBS

Courtesy of BUBS

H&M Beauty announced a collaboration with Swedish gummy brand BUBS, with scents inspired by its candies. The beauty collection invites customers to explore their favorite flavor profiles—whether they’re team sweet, team sour or somewhere in between—bringing joy into the everyday beauty routine. Products include: Glossy Lip Oils—lightweight, juicy shine in Raspberry Liquorice, Watermelon, Berry Vanilla, Bubblegum ($7.99); Nourishing Lip Masks—hydrating formulas with attachable charm packaging for on-the-go ($9.99); Hair & Body Mists—sweet, mood-boosting scents including Tutti Frutti, Berry Vanilla, Watermelon ($9.99); and candy-inspired accessories—beauty bag, hair claw, and playful charms ($7.99–$39.99). The H&M Beauty and BUBS collection will be available in selected stores and online on April 30. 

Famous Amos earmarks $150K for Black entrepreneurs

Courtesy of Famous Amos

Famous Amos just introduced a permanent new flavor to its cookie lineup (Oatmeal Chocolate Chip), and alongside the launch, it opened the next cycle of its Ingredients for Success (IFS) initiative. This year, IFS will reach $900K in total capital awards distributed since its founding in 2020 ($150K each year). Over six years, IFS has funded businesses ranging from luxury eyewear to equipment manufacturing to trivia games and beyond—all in honor of founder Wally Amos, who built the snack brand from a single bakery in Hollywood. Applications are open now through June 1, 2026, and can be submitted at FamousAmosIngredientsForSuccess.com. Qualifying businesses must be at least 90% Black-owned; in operation for five years or less; headquartered in the U.S.; and owned by individuals 21 years or older.

Skittles launches hunt for the "Fueg-hole"

Courtesy of Skittles

Skittles is leaning into its latest creative with the introduction of the Fueg-hole—a very real (very hot) dimensional tear hiding somewhere in the nation. That's where Skittles Gummies Fuego comes from: sweet-and-spicy candy siphoned straight from a fiery alternate universe into the rainbow. To fuel the hunt, the brand is enlisting musician and Internet sensation Mr. Fantasy, who will drop perplexing clues and unhinged hints, encouraging consumers nationwide to uncover the secret location on April 10. While Mr. Fantasy won't be physically present at the hole, consumers can rest assured he'll still bring his signature flair to the hunt. Patrons brave enough to follow Mr. Fantasy's clues and find the Skittles Fueg-hole can snag product, merch, and a stash of collectibles. The first shopper to uncover the location and say the secret code word ("swicy," obviously) will take home the ultimate prize: the actual Fueg-hole itself, plus free Skittles Gummies Fuego for a year.

Who has the best tacos in the U.S.?

Courtesy of TacoTuesday.com

TacoTuesday.com has announced the evolution of The Golden Taco Awards, a nationwide celebration honoring the best tacos across the U.S., now powered by a dedicated voting platform at GoldenTacoAwards.com. The Golden Taco Awards invites taco lovers everywhere to cast their votes and support their favorite local taco spots in a dynamic, month-by-month regional competition. The awards will roll out region by region, with each month highlighting a new taco market: LA, Orange County, San Diego, NYC, Austin, Phoenix, Chicago, Miami, and more. Each region will have its own dedicated voting window on GoldenTacoAwards.com, culminating in a local champion that represents the best of that city’s taco scene. Winners will receive official Golden Taco Award Champion wall art and certificate, a featured spotlight on the website, dedicated social media promotion, and recognition across TacoTuesday.com’s national platform.