Jim Anderson is named sales manager for Trancendim Solutions, Caravan Ingredients’ award-winning high diglyceride brand. Anderson will manage multiple industry channels, including retail and foodservice segments.
Caravan Ingredients, Lenexa, Kan., names James Anderson sales manager for Trancendim Solutions, an award-winning high diglyceride brand designed to reduce saturated fat content in processed foods, particularly the 0 g. trans-fat lipid systems prevalent in food products today.
Anderson has more than 30 years of managerial marketing and sales experience in both value-added and commodity food ingredients, working for companies such as Kraft Foods in their edible oils division, as well as Bunge Foods and AarhusKarlshamn USA. He joined Caravan in 2008 within the food ingredients group as an account manager covering Chicago and the Midwest region.
"Jim's extensive experience selling value-added ingredients, particularly shortenings and margarines, and his proven record of success positioned him as the ideal candidate to manage Trancendim Solutions,” says William Gambel, vice president of sales, food ingredients.
Trancendim Solutions offers new tools for bakers to significantly reduce or replace the hydrogenated hardstocks and tropical fractions widely used to structure fats and oils. As a result, it can deliver a cleaner ingredient label demanded by today's health conscious consumers.
Caravan Ingredients Adds New Sales Manager of Trancendim Solutions
July 18, 2011