Company: The Stella D’oro Co., Bronx, N.Y.

Web site: www.stelladoro.com

Introduced: December 2007

Distribution: National

Suggested Retail: $2.99 for a box of six pouches of 18 mini-treats





Company: The Stella D’oro Co., Bronx, N.Y.

Web site: www.stelladoro.com

Introduced: December 2007

Distribution: National

Suggested Retail: $2.99 for a box of six pouches of 18 mini-treats

Product Snapshot: Stella D’oro has introduced 100-calorie breakfast treats, designed in the shape of an “S,” the company’s signature.

Ingredients (original): Enriched flour (wheat flour, niacin, reduced iron, thiamine mononitrate, Vitamin B1), riboflavin (Vitamin B2), folic acid, sugar, palm oil, eggs, invert sugar, leavening (sodium bicarbonate, sodium aluminum phosphate), salt, natural and artificial flavors (includes vanilla extract), calcium propionate, egg yolk, artificial color (yellow 5 & 6).