Company: MARS Chocolate North America, Hackettstown, N.J.
Website: www.marathonbars.com
Introduced: June
Distribution: National
Suggested Retail: 89 cents for a 1.23-oz. bar; $6.99 for an 8-count, 9.84-oz. multipack
Product Snapshot: Marathon Smart Stuff bars are healthy, snacking solutions made with wholesome ingredients such as blueberries, cranberries and peanuts. Each bar contains a blend of eight essential vitamins and minerals, 3-5 g. of fiber per serving, 5 g. of whole grains, 140 calories or less per serving and is naturally low in sodium and an excellent source of calcium. They come in Crunchy Multi Grain, Crunchy Chocolate Crisp, Crunchy Honey Graham and Crunchy Trail Mix.
Ingredients (Crunchy Trail Mix): Multigrain crisps (brown rice flour, whole oat flour, corn flour, sugar), milk chocolate (sugar, cocoa butter, chocolate, skim milk, lactose, milkfat, soy lecithin), toasted oats (oats, sugar, brown sugar), caramel (invert sugar, soluble corn fiber, sugar, palm oil, skim milk, glycerin, salt, natural flavor), soluble corn fiber, peanuts, soy protein crisps (soy protein isolate, tapioca starch, salt), maltodextrin, corn syrup, milk protein concentrate, glycerin, dried blueberries (blueberries, sugar), dried cranberries (sugar, cranberries), invert sugar, sugar, salt, partially hydrogenated soybean oil, natural flavors, almonds, vitamins and minerals (tricalcium phosphate, magnesium oxide, sodium ascorbate, vitamin E acetate, ferrous fumarate, zinc oxide, copper gluconate, vitamin A palmitate).