Company: MARS Chocolate North America, Hackettstown, N.J.
Website: www.marathonbars.com
Introduced: July
Distribution: National
Suggested Retail: Crunchy Dark Chocolate, Crunchy Honey Toasted Almond -- $1.19 for a 1.56-oz. bar, $5.99 for a six-count, 9.36-oz. pack, $10.99 for a 12-count, 18.72-oz. pack; Crunchy Multi Grain, Chewy Chocolate Peanut, Chewy Peanut Butter --  $1.19 for a 1.94-oz. bar, $5.99 for a six-count, 11.64-oz. pack, $10.99 for a 12-count, 23.28-oz. pack; Protein Bars -- $2.29 for a 2.82-oz. bar, $12.99 for a six-count, 16.92-oz. pack, $24.99 for a 12-count, 33.84-oz. pack; $24.99 for a 21-count, 35.42-oz. variety pack
Product Snapshot: MARATHON Energy bars provide sustained energy and nutrients necessary for the on-the-go consumer, and are an excellent source of fiber. They come in Chewy Chocolatey Peanut, Chewy Peanut Butter, Crunchy Dark Chocolate, Crunchy Honey & Toasted Almond and Crunchy Multi-grain varieties. Meanwhile, MARATHON Protein bars are made with a unique blend of soy, peanut, casein and whey to offer a host of amino acids. They are available in Chocolatey Nut Burst and Caramel Nut Rush options.
Ingredients (Chewy Chocolatey Peanut Energy Bar): Caramel (corn syrup, polydextrose, sugar, palm kernel oil, skim milk, milk-fat, glycerin, salt, whey protein isolate, natural flavor), protein blend (soy protein isolate, peanut flour, milk protein concentrate), peanuts, soy protein crisps (soy protein isolate, tapioca starch, salt), corn syrup, high-fructose corn syrup, sugar, cocoa powder processed with alkali, glycerin, palm kernel oil, salt, natural flavor, almonds. Vitamins and minerals: tricalcium phosphate, magnesium oxide, sodium ascorbate, niacinamide, Vitamin E acetate, biotin, ferrous fumarate, D-calcium pantothenate, pyridoxine HCL, Vitamin A palmitate, zinc oxide, thiamine mononitrate, riboflavin, cyanocobalamin, folic acid. May contain: wheat, tree nuts.