Company: Meyers Bay Food Co., LLC, McHenry, Ill.
Website: www.crumbleons.com
Introduced: April
Distribution: Wisconsin
Suggested Retail: $15.00 for a 40-oz. bag
Product Snapshot: S’mores Crunch Crumble-Ons bring the campfire goodness of S’mores in a bite-sized format. Designed to sprinkle on ice cream or pancakes or as an on-the-go snack, S’mores Crunch Crumble-Ons consist of a bite-sized mix of toasted marshmallows sandwiched between milk chocolate and crisp graham crackers. Plus, they deliver 43% less calories than milk chocolate chips, 50% less fat and 39% less carbohydrates.  
Ingredients: Cocoa and milk coatings (sugar, vegetable oil [palm kernel, hydrogenated palm, partially hydrogenated palm kernel], non-fat milk solids, cocoa, whey solids, soy lecithin, monoglycerides, artificial and natural vanilla, artificial color), graham cracker (unbleached wheat flour, sugar, whole wheat graham flour, butter [cream, salt], water, molasses, baking soda, salt, natural flavors), dehydrated marshmallow (sugar, corn syrup, modified corn starch, gelatin, sodium hexametaphosphate, artificial flavor, artificial color [blue #1]), gum acacia, sugar, confectioner’s glaze. Contains: wheat, milk, soy.