Today, we’re having a readership special. Woo hoo! Five columns for the price of one. Either I’m being incredibly generous, or I’m suffering from a bad case of attention deficit disorder.
— Congratulations to the United States Potato Board, which launched a $4.5 million advertising campaign to promote the “healthy potato” and to fight the anti-carb forces. The Idaho Potato Commission also launched a $2 million ad campaign. Citrus growers and pasta producers, such as Barilla America, are also fighting back. Isn’t it amazing when an industry has to defend the benefits of orange juice?