Company: Kraft Foods, Inc., Northfield, Ill.


Introduced: December 2011

Distribution: National

Suggested Retail: $3.69 for a 10-oz. box

Product Snapshot: The crunch is calling. That’s because the Nabisco line of snacks now includes 100% Whole Grain Wheat Thins, available in Original, Reduced Fat, Hint of Salt and BIG! varieties.

Ingredients: Whole grain wheat flour, soybean oil, sugar, cornstarch, malt syrup (from corn and barley), salt, invert sugar, leavening (calcium phosphate and/or baking soda), vegetable color (annatto extract, turmeric oleoresin).