Plum Organics expands into the kids snack category
Premium organic baby food brand Plum Organics, Emeryville, Calif., is expanding into the organic kids snack category with the launch of its Plum Kids line. The line will build upon the company's existing baby and toddler portfolio, making the company the first organic food brand to comprehensively address the nutritional needs of babies, toddlers and kids.
The Plum Kids line contains more than 30 organic options, including the following:
Greek Yogurt Mashups, sweet and tangy addition to any breakfast, lunchbox or after-school snack. Each BPA-free pouch is filled with creamy organic Greek yogurt and fruit and can be found in three kid-approved combinations: Cherry Vanilla, Orange Cream and Strawberry Lemonade. All Greek Yogurt Mashups are sold in boxes of four single-serving pouches for a suggested retail price of $4.99.
Morning Mashups, a ready-to-eat, morning must-have for any kid on the run. Each BPA-free pouch is filled with 100% whole grains including ancient grain quinoa. Morning Mashups come in three breakfast friendly varieties: Raspberry Swirl, Maple Banana, and Oatmeal Raisin. All Morning Mashups are sold in boxes of four single-serving pouches for a suggested retail price of $4.99.
Crunch'ola, bite-sized clusters made with four hearty whole grains: millet, quinoa, brown rice and oats. They are available in three varieties: Apple Snapster, Choco Chipster and savory/sweet Peanutty Pretzel. All Crunch'ola snacks are sold in boxes of five single-serving bags for a suggested retail price of $3.99.
Fruit & Veggie Shredz are real fruit-and-veggie snacks kids can twist, tie and twirl. They are made with organic fruits and veggies that are mashed up and shredded. Each pack offers a full serving of fruit, and is available in two fruit-and-veggie combinations (Rooty Blues and Super Apple) and two fruit-filled varieties (Berry'licious and Peach Peelz). All Shredz products are sold in boxes of five single-serving packs for a suggested retail price of $3.99.
All products are certified-organic by the U.S. Department of Agriculture (USDA) and contain no artificial ingredients, trans-fats or genetically modified organisms (GMOs).
All Plum Kids products will be available in over 6,000 stores nationwide beginning June 2012.
For more information about Plum Organics, visit: www.plumorganics.com.
Source: PR Newswire, Plum Organics