The pediatrician-developed nut butter puffs are made with peanuts and multiple tree nuts in quantities that match the research, dissolve quickly for babies, and are suitable for older children as well.
The launch reflects an opportunity for brands to meet evolving needs as children age out of toddler-focused offerings but still want better-for-you options.
Since launching direct-to-consumer in January, the company's debut line of crackers has seen immediate demand, the brand notes, with its first production run selling out in under two hours.
As functional foods continue to gain mainstream traction, options for young children have often relied on processed ingredients or synthetic fortification, the brand says.