Global packaging solutions supplier tna has announced its first on-the-ground representative in Egypt. The Sydney, Australia-based company has appointed Mohamed Hussein regional sales manager, tna Middle East.

Based in Cairo, Hussein will be responsible for strengthening and maintaining relationships with tna’s existing customers to ensure continued satisfaction, as well as for bolstering the company’s on-the-ground market presence and capitalizing on emerging business opportunities in Egypt and its surrounding territories.

“I am thrilled to be granted the task of building on tna’s previous successes in the region,” says Hussein. “As one of the most important emerging regions for food manufacturing growth, food processing, manufacturing and packaging companies in the Middle East face a challenge to keep up with both the regional and global competition. The advanced technological and operational capabilities of our machines, combined with our superior project management expertise and wider service offerings are precisely what is required to help Middle Eastern businesses stay ahead of the game.”

Nadia Taylor, Egyptian-born co-founder of tna, adds, “Mohamed’s appointment is a significant milestone in the history of our business–both organizationally and for me personally. tna’s international roots are reflected in our global outlook, as well as in our whole ethos and approach to business. This is particularly true as we continue to reach out to new and developing markets such as Egypt and the Middle East.”