Orville Redenbacher’s Gourmet Naturals Microwave Popcorn

Company: ConAgra Foods Inc., Omaha, Neb.

Website: www.orville.com

Introduced: October

Distribution: National

Suggested Retail: $2.99 for a box with three 76.3-g. bags

Product Snapshot: Orville Redenbacher’s Gourmet Popcorn, a ConAgra Foods brand, offers consumers a new guilt-free snacking option: Gourmet Naturals Microwave Popcorn. Packaged in the company’s Pop Up Bowl, the light and fluffy popcorn is a 100% whole grain, gluten-free snack with zero g. of trans-fats and 50% less fat than regular butter microwave popcorn per serving. It comes in four flavors: Classic Butter and Sea Salt; Garlic Butter and Sea Salt; Zesty Pepper Butter; and Simply Salted.