There have been many exciting product developments that are demonstrating the true potential of flexible packaging. Flexibles allows for easy dispensing and re-closure, can display high-end graphics and can expand product visibility. So what sets flexible packaging apart from rigid packaging?
A few advantages, include lightweighting, in which materials have gotten lighter and lighter over time, producing less waste; decorating ease, as pouches can be converted with full printing features, along with laminating; barrier structures, which inhibit moisture and aroma and provide basically the same barriers as glass; and design freedom, as flexible plastic films can be made into just about any shape imaginable.
Flexible pouches can incorporate handles, fitments and opening/closing features and often have advanced dispensing functions, such as screw-top caps, pop-up straws and laser-scored tears. Larger sizes are also possible, as technology has improved. Larger retail flex-packs are becoming the norm, as consumer packaged goods and retail outlets take advantage of larger formats for cake mixes, dry cereals, dog food and laundry detergents.