Roha USA LLC, St. Louis, has hired Timothy Truby as vice president of sales and marketing for North America. He comes to the company with more than 20 years of experience in the food ingredients industry, 15 of which have been focused on food colors.

“ROHA is a very different organization than most other color suppliers,” says Truby. “They play in both the synthetic and natural arena, which gives Roha the flexibility needed to meet specific color requirements requested by customers. In addition to being solely focused on colors (unlike much of the competition), the capabilities and technical competencies in ‘natural’ plays well given today’s market trends. ROHA can and will be a driving force in the paradigm shift that we, as a culture, are experiencing.”