AB Mauri North America (ABMNA), purveyor of yeast and bakery ingredient solutions, has promoted Mike Purvis to VP of sales. In his new role, Purvis will aim to support the company’s North America sales strategy with a focus on delivering high-value opportunities across the business. 

Purvis, a 25-plus-year food industry veteran, joined ABMNA in 2016 as a Midwest district sales manager focused on driving regional account growth for the company’s bakery ingredient portfolio of solutions.

“Since joining our team nearly a decade ago, Mike has played a crucial role in helping lead the charge within our sales unit,” says Fred Elias, SVP of sales, AB Mauri North America. “He brings extensive experience, a unique mixture of energy and market understanding and a proven track record to this key position. We’re excited for this new opportunity for Mike as well as our corporate prospects heading into the new year.” 

Over the past nine years, Purvis has advanced from field sales to senior commercial leadership. He has contributed to strengthening the company’s position within the industrial, retail, and QSR bakery sectors while supporting improvements in commercial discipline and cross-functional alignment, ABMNA says.

Related: AB Mauri North America renews scholarship program with Kansas State University