Flowers Foods acquires Roman Meal trademark
Flowers Foods Inc., Thomasville, GA, has acquired the Roman Meal trademark for breads and buns in the United States and its territories and in Mexico, Canada, Bermuda and the Bahamas from Roman Meal Co. in Tacoma, WA. Financial terms of the transaction were not disclosed.
Roman Meal is a 103-year-old brand licensed by Roman Meal Co. to bakeries in the U.S. and other countries. Flowers Foods is one of seven baking companies with the license to sell Roman Meal breads and buns in the U.S. The brand’s annual retail sales in the U.S. are approximately $26 million.
The acquisition will have no impact on current licensing agreements in the continental U.S., which will now be administered by Flowers Foods. Roman Meal Co. will license the Roman Meal brand from Flowers Foods in Hawaii and Guam, and will retain ownership of the brand in Japan, Hong Kong, South Korea, Thailand, Singapore and Malaysia.
Flowers has been a licensed baker of Roman Meal bread for more than 40 years. The Roman Meal brand is one of the oldest in the U.S. baking industry and has a reputation for premium, quality whole-grain bakery foods.