The International Dairy-Deli-Bakery Association (DDBA), Madison, WI, has released its latest original research―“Snacking Opportunities: Building Better Snacks.” Developed in conjunction with The Hartman Group, Bellevue, WA, the report identifies key ways food retailers can elevate snacking experiences across bakery, dairy, deli, prepared foods and specialty cheese to meet consumers’ evolving needs for customizable, convenient, and healthier snacking options, as well as new taste discoveries.
Featured in the report are:
- An analysis of the snacking behavior and eating trends of today’s shoppers.
- An examination of the product characteristics customers look for when purchasing snacks, such as flavors, nutrition, and freshness.
- Key drivers on snacking occasions for fresh perimeter categories.
- Actionable ideas for retailers to promote snacks and engage with shoppers.
Available for free, the report, along with a photo album of snacking concepts and merchandising ideas from the Dairy-Deli-Bake Show & Sell Center, is available at www.iddba.org/snackingopportunities.aspx.
