Company: PowerBar


Date Introduced: August

Distribution: National

Suggested Retail Price: $3.59 per 2.12-oz. bar

Product Snapshot: PowerBar adds whey protein in its new line of original energy bars. Clean Whey Protein Bar is designed to help sustain energy while maintaining a great taste. Some flavors include Chocolate Chip Cookie Dough, Cookies and Cream, and White Fudge Raspberry. Made with 20 grams of whey protein and 2 grams of sugar, the bars contain no artificial sweeteners or flavors. The Clean Whey Protein Bar arrives soon after PowerBar completed the relaunch of their healthy bar brand.