Company: Dunkin' Donuts


Date Introduced: August 2016

Distribution: National

Suggested Retail Price: $3.89

Product Snapshot: Dunkin' Donuts recently introduced a new breakfast sandwich. The Belgian Waffle Breakfast Sandwich features Cherrywood smoked bacon, egg and American cheese, served between two thick, deep-ridged Belgian waffles, golden brown on the outside and fluffy and light on the inside. 

To celebrate Dunkin’ Donuts’ winning waffles, the brand has launched a new mobile game. “Savor the Flavor” Instant Scratch & Win Game features a virtual waffle-themed scratch card, giving fans a daily opportunity at winning Dunkin’ Donuts mGifts through September 30. Two lucky grand prize winners will receive one year of free Dunkin’ Donuts breakfast sandwiches. The game can be found at