Company: Hain Celestial
Introduced: October 2016
Suggested Retail Price: $4.99 (16 oz. bag), $3.99 (1 oz. single-serve bag), $6.99 (18-packs)
Product Snapshot: Sensible Portions Garden Veggie Snacks, a Hain Celestial snack brand, is entering the colorful, wondrous world of "Trolls" as part of a nationwide licensing deal for DreamWorks Animation's new animated film. This is the first national movie campaign for Sensible Portions, launching the brand's mission to become the go-to all-family snack in the natural snacks category.
Sensible Portions brand will offer specially-marked packs of its Garden Veggie Straws featuring "Trolls" characters in several sizes and flavors at retailers' nationwide beginning in early October for a limited time only. Just like all Sensible Portions Garden Veggie Snacks, the straws combine ingredients from garden-grown potatoes and vegetables to provide families with a gluten-free snack that contains 30 percent less fat than the leading potato chip. These products are made without genetically modified ingredients, artificial flavors, preservatives or added monosodium glutamate.
Just in time for Halloween or anytime snacking, the specially-marked Garden Veggie Straws will feature "Trolls" characters on its packaging, and will be available in 16 oz. bags and 1 oz. single-serve bags and in 6- and 18-packs in Sea Salt, Zesty Ranch and Cheddar flavors. Sensible Portions brand will support the collaboration this fall with digital advertising, nationwide sampling events and a consumer sweepstakes.