Daelmans, a family owned Dutch bakery group founded in 1909 and the leading stroopwafel baker in the world, in conjunction with The Brand Passport, Inc., its NYC-based, US partner in importing, distributing and brand management services, has announced distribution in 25 Gelson’s Markets across Southern California. The gourmet food market and deli will be stocking the caramel stroopwafels and the new chocolate-caramel stroopwafels cube boxes (8-pack) for $4.99 in the gourmet cookie aisle.

Founded in 1951, Gelson’s Markets currently operates 25 full-service specialty grocery stores in Southern California. Each Gelson’s Market features the full amenities of a traditional supermarket, with the local flavor of a neighborhood market. With over 60 years of experience, Gelson’s in-house experts know Southern California’s lifestyle and are driven to find only the best foods and exclusive values for their customers. Gelson’s is particularly known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes.

Daelmans Stroopwafels are available in three varieties – caramel, honey and the newly released chocolate-caramel.