Company: Garden Lites

Website: www.gardenlites.com

Introduced: March 2017

Distribution: National

Suggested Retail Price: $3.49

Product Snapshot: The $1 billion dollar frozen waffle market just got richer!  Garden Lites recently introduced the first and only veggie-rich waffles whose primary ingredients are butternut squash and carrots. The waffles are made with 23 percent vegetables.

Garden Lites Waffles are available in two flavors: Homestyle Waffles and Blueberry Waffles. Homestyle Waffles offer the comfort food taste of your childhood while the Blueberry Waffles are bursting with fresh plump blueberries. Garden Lites Waffles are available in the frozen section of supermarkets, and they come six to a box, at an SRP of $3.49.