Illes Seasonings & Flavors hires Anderson Partners to lead marketing efforts
Illes Seasonings & Flavors, a privately held, midsize manufacturer of liquid and dry flavoring and seasonings, recently hired Anderson Partners Food Ingredient Marketing as its agency of record. In this new relationship, Anderson Partners will provide strategic marketing counsel to Illes and develop and implement marketing campaigns to increase awareness of the flavor solutions provider.
“We are thrilled to work with a firm that has such a strong reputation in the food ingredient industry,” said Carrie Carlton, vice president sales and marketing. “With their in-depth knowledge and experience, the team at Anderson Partners is well-suited to help us formulate and execute strategic marketing initiatives for our growing business.”
Headquartered in Carrollton, Texas, Illes is committed to creating innovative flavor solutions for retailers, processors and restaurant chains nationwide. Known for its innovation and expertise, the team works closely with its clients to create customized product solutions or match complex seasoning and flavor systems. With two production facilities, Illes manufactures more than 700 products, and its volume continues to grow.
Deb Murray, president of Anderson Partners, said she was impressed by the organization’s array of solutions and commitment to high-quality standards.
"We look forward to working with Illes,” said Murray. “While the regulatory environment in the food industry continues to change, Illes has a strong legacy of innovating and developing unique flavors, with an entrepreneurial spirit. We appreciate the opportunity to spread the word about its outstanding services and solutions.”