Company: Woops!


Introduced: February 2018

Distribution: National

Suggested Retail Price: $3.00 to $28.00

Product Snapshot: Nata Pura, the beloved Portuguese Custard Tart, is finally available for every American to indulge in.

Woops!, the NYC-based artisanal bakery known best for its wide selection of French Macarons, is now featuring this unique sweet treat in all of its nationwide Bakeshops. The Nata Pura makes a great gift for the sweets lover who thinks they’ve seen it all, or who’s always looking for the latest and greatest thing.

The palm-sized Nata Pura is a creamy custard tart that’s originally from Portugal and can also be found in countries with large Portuguese immigrant populations. This pastry can be enjoyed at any time of the day—perfect for those who like a little something sweet with their mid-morning coffee. It’s also unbeatable paired with an espresso.

If you’re looking for where to find these Portuguese custard tarts, Woops! bakeshops are serving the Nata Pura in the original flavor, and also in Salted Caramel, Chocolate, Apple, Strawberry, and Mixed Berries. The tarts retail for one for $3, six for $15, or twelve for $28.