Company: Hain Celestial

Introduced: May 2018

Distribution: National

Suggested Retail Price: $2.99

Product Snapshot: America’s favorite straws are now organic! Sensible Portions Organic Veggie Straws, the first-of-its-kind in Whole Foods, are made with wholesome ingredients that pack fun and flavor, not preservatives or fillers, so consumers don’t have to compromise on taste when choosing a better-for-you snack. Available in two fan-favorite flavors, Sea Salt and Zesty Ranch.

Sensible Portions Organic Veggie Straws will be available at Whole Foods, starting this May, and will retail for $2.99.