Southern Recipe Small Batch, an authentic, handcrafted, small batch pork rind snack, plans to deliver unique flavor to World Market consumers looking for a better-for-you alternative. Now, shoppers can visit their local World Market to experience this snack that has been designed specifically for today’s millennial consumer. Featuring high quality ingredients reimagined with new flavors and a manufacturing process to produce one of the nation’s first lines of authentic small batch pork rinds, Southern Recipe Small Batch is of the quality shoppers expect from World Market stores at an SRP of $3.99 for each four ounce bag.

Launching into World Market stores is Southern Recipe Small Batch’s Sea Salt & Cracked Black Pepper, Korean Kimchi BBQ, Spicy Dill and Pineapple Ancho Chile flavors. The authentic recipe for Southern Recipe Small Batch pork rinds attains the texture and genuine small batch flavor consumers crave, with a fraction of the guilt. By popping each rind in heart-healthy sunflower oil and dusting it with bold spices and flavor blends, every four ounce bag of pork rinds offers a snack with the taste of indulgence and eight grams of protein. Southern Recipe Small Batch pork rinds are gluten free, low carb and promise big taste.

“Our authentic small batch pork rinds are the perfect fit for the ingredient-conscious consumers at World Market,” shares Mark Singleton, VP of marketing at Rudolph Foods. “We’re starting a snacking revolution with our authentic take on the traditional pork rinds. Now, World Market shoppers can enjoy bold flavors in our craft snack of the South!”

Southern Recipe Small Batch’s expansion into World Market speaks to the selective consumer, those currently driving food trends. Because such shoppers as those who frequent World Market are keenly focused on the statement their food is making, they are constantly searching for brands that speak to their values. Foods denoted as “small batch” suggest the product is made with care, attention and skill. This ultimately puts the power back into the consumer’s hands, building brand loyalty and trust for the long-term. Southern Recipe Small Batch does just this, with an innovative approach to producing the favored snack of the South, the pork rind, with intentional ingredients and processes.