Company: Perky Jerky


Introduced: June 2018

Distribution: National

Suggested Retail: $4.99-$5.99

Product Snapshot: Perky Jerky has announced the launch of pork jerky, a completely new product line for the brand.

The new pork jerky will hit shelves in June and is available in three bold flavors: Mountain Maple, Asian Five Spice and Coconut Curry. Marinated overnight, the tender cuts of pork boast adventurous flavors that are right on trend. Asian Five Spice and Coconut Curry are internationally inspired, and Mountain Maple is the perfect high protein breakfast on the go.

“Our core consumers are busy millennials looking for high protein, low carb snacks they can enjoy on the run,” said Denise Sirovatka, chief commercial officer at Perky Jerky. “But they want an alternative to beef and turkey jerky and are seeking globally inspired flavors. Our new line of pork jerky delivers a lean protein with exciting flavors that are right on trend.”

Each pork jerky flavor is 80 calories or less per serving, packs 8 grams of protein and has 40 percent less sugar than other pork jerky.  Like the beef and turkey Perky Jerky, the new pork is an all-natural, premium jerky that is free of nitrites, preservatives, gluten and has no added MSG.

“No one else has figured out how to do pork jerky well,” said Brian Levin, founder & CEO of Perky Jerky. “We nailed it using high quality cuts of pork and our proprietary marinating process, all while maintaining a clean ingredient list. We challenge you to put our new pork jerky to the test. Taste it alongside any pork jerky available, and we guarantee it will be the best tasting pork jerky on Earth.”

The launch of pork jerky is part of a brand evolution for Perky Jerky. The new pork line will feature Perky’s updated packaging designed with the core consumer in mind. Fifty-eight percent of Perky Fans are women, and the bright new packaging allows moms on the run to quickly identify their favorite flavors and the health perks that set Perky Jerky apart.