Company: Krispy Kreme

Website: www.krispykreme.com

Introduced: July 2018

Distribution: National

Suggested Retail Price: Varies

Product Snapshot: Krispy Kreme Doughnuts is celebrating 81 years by giving fans a way to celebrate. The company is adding an extra sprinkle of fun to its birthday celebration with a special release of the new Glazed Confetti Doughnut, available for one week only Friday, July 27 through Thursday, Aug. 2 at participating shops, while supplies last.

“One of our favorite times during the year is when we get to celebrate our birthday with our fans,” said Mike Tattersfield, chief executive officer of Krispy Kreme Doughnuts. “We’ve ‘birthday-ed’ up our awesome Original Glazed Doughnut, creating a whole new experience.”

The special release Glazed Confetti Doughnut is a modern Krispy Kreme take on the nostalgic fan-favorite birthday cake flavor. This festive doughnut features a vanilla birthday cake-inspired dough with confetti sprinkles throughout, glazed in classic Original Glaze, and lightly topped with colorful sprinkles.