Synergy Flavors launches TRU Stories portal
New resource starts food and beverage manufacturers on the path to clean label product formulation
Synergy Flavors, Inc. has launched its TRU (Transparent, Responsible, Unblemished) Stories portal (www.trustories.synergytaste.com), a destination for food and beverage manufacturers to learn about developing clean-label products using ingredients with nothing to hide and delivering a true-to-nature experience.
Consumers are becoming increasingly savvy in their pursuit of healthier food and beverage options that offer both a clean label and a delicious sensory experience. In fact, 75 percent of U.S. consumers claim to read the ingredient labels of food products, according to Innova Marketing Insights. In addition, a Nielsen analysis found that 93 percent of U.S. households have purchased a clean label product at grocery stores. To that end, Synergy Flavors’ portal focuses on providing a framework for clean label product formulation—from concept to development—hand-in-hand with supplier partners. Through the TRU Stories portal, Synergy can connect with food and beverage manufacturers looking to solve their formulation challenges, in part by using an extensive range of natural extracts, essences and flavors to meet the desired label claims.
Synergy Pure essences and extracts utilize a proprietary process, beginning with naturally sourced, plant-based ingredients – like coffee, tea, basil or cucumbers – to preserve the aromatic and flavor components at their peak of freshness. Synergy’s clean natural extracts are comprised solely with the natural essential oils, non-gmo alcohol and water. Or, if organic certification is a goal, Synergy Flavors’ line of certified organic flavors are verified by a third party to ensure they meet the strict USDA regulations for organic labelling.
“With TRU Stories, our goal is to assist food and beverage manufacturers with building honest relationships with their consumers by having nothing to hide. It’s a great starting point in the process of education on using the purest ingredients to deliver an authentic, true-to-nature experience,” said
Parveen Werner, marketing director at Synergy Flavors. “It’s really all about combining the art and science of flavor formulation with our unsurpassed insights and expertise in striving to guide brands through their flavor needs while staying true to their values.”