Company: Foster Farms
Introduced: October 2018
Suggested Retail Price: $1.99
Product Snapshot: California all-natural chicken producer Foster Farms introduces Bold Bites, a new on-the-go chicken snack inspired by bold flavors. Bold Bites are fully cooked, ready-to-eat chicken breast pieces delivering 15 grams of protein per serving. Conveniently packaged in grab-and-go, single serve pouches, the new product line includes five varieties - Cajun, Chile Verde, Korean BBQ, Caribbean Jerk, and Parmesan Garlic – and is free of hormones, artificial colors and flavors, and nitrates. Bold Bites provide a quick, stand-alone boost of energy or can be added to salads, wraps, tacos and soup to give a mouthwatering pop of bold flavor.
“Bold Bites feature the same farm-fresh chicken Foster Farms is known for, with globally-inspired and crave-worthy seasonings conveniently packaged to meet the needs of today’s mobile consumer,” said Tiphanie Maronta, director of marketing for Foster Farms. “Busy parents, young professionals, fitness enthusiasts and even kids tired of the same old sandwich told us that this product fits the bill; it’s a portable, better-for-you protein option that actually tastes good.
Foster Farms’ debut of Bold Bites marks the company’s entry into the refrigerated, single-serve snack space and concurs with market research showing that meat snacks are the fastest growing snack food category. It is also aligned with trends in consumer preferences:
- 41 percent of consumers would like to see more meat snacks made from premium meat cuts and 26 percent want preservative-free options.
- Changing taste preferences account for increased demand in new protein-based product innovations and unique flavors.
- With busy lifestyles and formal meal times becoming less prevalent, people are seeking quick, healthy meal solutions.
Bold Bites are available in the refrigerated snacks section at major retailers across California, Washington and Oregon, including Target, Safeway, Albertson’s, Walmart and Savemart. In addition to in-store availability, Foster Farms will assist the launch of the product with social media support and shopper marketing activities.