Company: popchips
Website: www.popchips.com
Introduced: October 2018
Distribution: National
Suggested Retail Price: $3.99
Product Snapshot: popchips inc. has announced the introduction of their holiday-themed Artist Edition nutter puffs, in partnership with the arts-based charitable organization The Art of Elysium.
The Artist Edition nutter puffs feature the whimsical designs of Los Angeles-based artist Julie Ling, herself a dedicated volunteer with The Art of Elysium, who has worked with all the communities they serve. The program that is most dear to her heart is working with children with cancer. Her cousin lost her life to spinal cancer and this has inspired her to create and share her passion of art with them. Julie collaborated directly with popchips to transport her imaginative designs onto the nutter puffs bags and in-store displays that will be available to consumers throughout the holidays.
“Working with Julie and The Art of Elysium to bring the Artist Edition nutter puffs to our snack fans has been a rewarding experience for the entire company,” said Marc Seguin, CMO, popchips. “We wanted to spread the cheer in a unique way and Julie and the team have created something that we believe will help us achieve that goal.”
“Julie is the perfect manifestation of our mission to heal the world through art,” said Jennifer Howell, founder of The Art of Elysium. “The ability for us to connect with brands like popchips who understand the importance of art and the important role it plays in our society is extremely rewarding and something we strive for as an arts-based philanthropy.”
“As someone who suffers from a condition that has left my nerves damaged, I understand first-hand how art can heal and connect with people,” said Julie Ling. “I’m excited to bring my art to more people in an unexpected way through this promotion with the help of popchips and The Art of Elysium.”
Artist Edition nutter puffs come in three salty sweet flavors, peanut butter, peanut butter & chocolate, and peanut butter & honey and will retail for $3.99. They are non-GMO and gluten free and packed with 5g protein and only 130 calories per serving.
