Popchips has announced a complete brand overhaul with a reimagined visual identity and the debut of two new flavors.

Velocity Snack Brands (VSB) has launched two new Popchips product lines in over 2,100 Kroger Co. stores nationwide to meet evolving consumer snacking habits, with further distribution to follow. 

VMG Partners, a private equity firm specializing in building iconic consumer brands in the food and beverage, personal care and beauty, pet food and wellness categories, recently announced the debut of a new branded snacking platform, Velocity Snack Brands (VSB).

popchips inc. has announced the introduction of their holiday-themed Artist Edition nutter puffs, in partnership with the arts-based charitable organization The Art of Elysium.

popchips recently released nutter puffs, a puffed snack that contains peanut butter and other ingredients.

popchips inc., the innovative popped snack company that helped launch the better-for-you snacking craze that now dominates snack aisles from coast-to-coast, has announced the latest addition to the flavor-packed portfolio: Zesty Jalapeño Cheddar.

popchips has introduced its newest product, Galaxy Puffs, a line of fun-to-eat popped shapes that are non-GMO and gluten free.

This year at Expo West, popchips previewed its newest flavor: Buffalo Ranch popchips Ridges.

Inspired by pop superstar Katy Perry’s favorite childhood snack, katy’s kettle corn from popchips have less than half the fat of fried potato chips and 0 g. of trans-fat and saturated fat.