The new line is launching at Sam's Club in June with Movie Theater Butter, followed by the national rollout in Kroger in August with both Movie Theater Butter and Double Cheddar.
Although the puffed and extruded snacks category suffered a slight loss in sales last year, it’s not going anywhere anytime soon: Cheetos, BFY snacks, and other varieties are ubiquitous in American pantries.
The chip will make its theatrical movie debut in The Garfield Movie in May, and is celebrating with a limited-edition Garfield-themed bag, a larger-than-life mural, and more.