Viachem, a specialty chemical distributor, announced their partnership with Solvay’s Aroma Performance Global Business Unit, a leading producer of Vanillin and Ethylvanillin solutions. Effective immediately, Viachem will be distributing 1 kg packages of Solvay’s vanillin, Rhovanil, across North America directly to the food and beverage industry.
Originally occurring in vanilla beans as its main flavoring molecule, the pure Vanillin creates the world recognized vanilla taste used in the food and beverage industry. Solvay’s Vanillin brand is the reference in the industry and used to achieve signature taste objectives, with a clean vanilla profile.
“Rhovanil, our premium vanillin brand, has the highest purity level on the market,” said Ray Routhier, North America distribution manager for Aroma Performance. “Our consistent quality comes as a direct result of complete manufacturing process control. We are excited to partner with Viachem to bring our 1kg packaging size to the market.”
The partnership between both companies allows consumers better access to quality products. Viachem distributes the finest products with the most efficient process, thanks in part to its partnerships with world-class manufacturers, like Solvay.
“Adding Rhovanil to Viachem’s already extensive product list will continue to strengthen our position in the food ingredient distribution industry,” said John Dorsey, director of sports, functional ingredients and web sales. “In addition to providing superior value to our customers, we recognize Solvay’s leadership presence as a supplier to the Food and Beverage industry, and we believe this partnership will ensure growth in both market share and profitability.”