Company: Tillamook Country Smoker

Introduced: May 2019

Distribution: National

Suggested Retail Price: $1.49-$12.99

Product Snapshot: Tillamook Country Smoker has driven category growth since introducing its line of Zero Sugar beef jerky last Fall. The current lineup includes 2.2oz bags of 100 percent USA Beef Jerky in Original and Black Pepper flavors. Each bag contains 0 grams of Sugar, 0 grams Total Carbs, and 25% more protein per serving than the leading beef jerky, making it a fast favorite of the Keto crowd. 

"In response to dozens of customer and consumer requests, we are excited to unveil seven new Zero Sugar products, including a new flavor, new larger bags, and new smoked sausages, all with our signature 0g of sugar per serving," says VP marketing, Jen Paragallo.

According to a 2019 Snacking Survey by syndicated research provider Information Resources Inc., 50 percent of consumers are actively looking for snacks with lower sugar and Mintel/Lightspeed recently reported that 10 percent of US adults dabble with Paleo, Keto & Whole30 diets, making Tillamook Country Smoker Zero Sugar the perfect snacking solution for those customers.

SRPs for the new products are:

  • 2.2oz Jerky and 4oz Smoked Sausages in a Bag $5.99
  • 6.5oz jerky and 10oz Smoked Sausages in a Bag $12.99
  • 1.25oz individually-wrapped smoked sausage stick $1.49

The Zero Sugar product line contains no artificial ingredients or sweeteners, no added nitrites or nitrates and is slow smoked over real hardwood – delivering big flavor with no sugar required.