Daymon recently released its 2019 Packaging Design Trend Whitepaper, outlining the 5 most prominent trends influencing packaging design. According to Daymon’s research, 98 percent of a retailer’s national brand assortment is the same as their competition, which means private brand is the primary source for innovation and differentiation – and packaging design can often be crucial to showcasing that differentiation.

Using primary and secondary research and extensive and historical industry knowledge, Daymon uncovered five major trends influencing packaging design:

• Simplicity
• Color Impact
• Iconic Imagery
• Personality
• Expressive Typography

Click here to view the whitepaper.