Company: The Nature's Bounty Co.

Introduced: November 2020

Distribution: National

Suggested Retail Price: $2.29 (puffs), $8.99 (cookie sandwiches)

Product Snapshot: The global pandemic has impacted most areas of our daily lives—including snacking. Sixty-six percent of American adults say they are snacking more at home, and more than half choosing better-for-you snacks and meal solutions more often than they would have prior to the pandemic. That's why Pure Protein, one of the fastest growing protein brands in the market today, is introducing an entirely new snacking category that includes Puffs and Cookie Sandwiches. The new products—available now at Walmart and on—are high in protein, low in sugar and taste great.

"Quality protein is essential to a healthy, balanced diet, and we're thrilled to offer our consumers exciting new formats and flavors based on some of their favorite, traditional snacks," said Kent Cunningham, general manager, sports & active nutrition at The Nature's Bounty Co. "We've leveraged our consumer insights to develop this innovation that not only offers high-quality protein and great taste, but also addresses consumers' wants and needs for variety in protein options."

Pure Protein Puffs and Cookie Sandwiches are the perfect pantry addition, since they're Non-GMO and free of gluten and artificial flavors, colors and sweeteners. Pure Protein Puffs are an irresistibly tasty and crunchy snack option and are available in two flavors, Nacho Cheese and Brick Oven Pizza. For those who crave a soft and chewy treat, Pure Protein Cookie Sandwiches are a good source of fiber and protein made with top of the line ingredients. Available in Snickerdoodle and Double Chocolate flavors, Cookie Sandwiches are ideal any time of day.

These tasty snacking options come on the heels of the brand's latest flavor launches for its Protein Bars and Ready-to-Drink Shakes. Pure Protein recently added Cookies and Cream and Marshmallow Crispy Treat bars to its portfolio. 

Pure Protein's new puffs and cookie sandwiches are currently available at Walmart and on For more information, visit