Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
Industry News

ICA invests $200,000 to accelerate insect snack maker, Don Bugito

Oakland-based nonprofit venture capital fund, ICA, invests $200K of patient capital in sustainable insect snack maker, Don Bugito.

ICA invests $200,000 to accelerate insect snack maker, Don Bugito
courtesy of: ICA/Don Bugito
ICA invests $200,000 to accelerate insect snack maker, Don Bugito
courtesy of: ICA/Don Bugito
ICA invests $200,000 to accelerate insect snack maker, Don Bugito
ICA invests $200,000 to accelerate insect snack maker, Don Bugito
January 14, 2021

Fast-growing San Francisco food business, Don Bugito, purveyor of planet-friendly protein snacks, is the latest high-growth small business to join the ICA investment portfolio. Founded by Monica Martinez, Don Bugito produces edible insect snacks inspired by Pre-Columbian Mexican cuisine.

ICA just closed a $200K investment in Don Bugito, as part of its mission to accelerate great businesses to close the racial and gender wealth gaps.

Don Bugito was born in 2010 after Monica Martinez, an industrial designer by training, saw an opportunity to address the growing demand for sustainable protein while celebrating her cultural heritage. Her company champions the use of "bugitos" like crickets and mealworms, combined with traditional spices found in Native American and Mexican cuisine. Today, Don Bugito's product line includes Chile Lime Crickets, Spicy Bugitos, Granola Bites powered with insect protein powder, and even baking flour made of insects.

"ICA will offer Don Bugito the required fuel to propel us to the next stage. With this investment we will be able to grow our team, expand our farm operations, and increase our sales nationally," said Don Bugito founder, Monica Martinez. "2020 has been a hard year for everyone but we are thrilled to end the year with ICA's investment, and we are looking forward to growing and expanding in 2021," she added.

ICA's investment is part of the San Francisco Entrepreneurs of Color Fund (EOCF), a collaborative investment fund that partners with local Community Development Financial Institutions to deploy capital to entrepreneurs of color, with an emphasis on underinvested Latinx- and Black-owned businesses. Don Bugito joins Red Bay Coffee and Onigilly, as EOCF-funded ICA investments. EOCF is supported by JPMorgan Chase, which provided a $3.1 million philanthropic investment to expand the EOCF model to San Francisco in 2018 and help local underserved entrepreneurs access to the capital they need to grow.

If Monica looks familiar, that's because she pitched at ICA's 2020 Pitch Event after completing the Accelerator at ICA. Before working with ICA, she participated in La Cocina's food incubator program in San Francisco, and worked with Kitchentown, a Bay Area commissary kitchen that helps food entrepreneurs scale their products.

"ICA is thrilled to invest in founder and super-entrepreneur Monica Martinez with $200,000 of patient capital to fund Don Bugito's ongoing development and expansion," said ICA's chief investment officer, John Gough. "When they receive the capital and coaching they need, small businesses like Monica's add new good jobs and create wealth for their owners and workers," he added.

ICA's investment will allow Don Bugito to expand its farming operations and, eventually, to meet Monica's goal of complete vertical integration across the entire product portfolio. Under Monica's leadership Don Bugito was a first-mover in the fast-growing insect protein market. Vertical integration is the next step for Don Bugito, allowing the company to scale, while eliminating waste. The insect market is expanding rapidly due in large part to the sustainability of cultivating insect which can be grown with limited natural resources and a relatively small environmental footprint,

Don Bugito's snacks are healthy, too: the insects are rich in Omega-3 fatty acids, non-GMO, grain, oil and cholesterol-free, and have great taste and texture.

Don Bugito is on track to double its workforce in 2021 and currently employs a team that is majority people of color. Monica is committed to creating wealth-building opportunities in parallel with the company's growth.

"ICA's investment in Monica demonstrates our strategy to support under-capitalized entrepreneurs poised for growth," said John Gough. "As we raise a new investment fund, we're looking forward to continued growth for ICA and our portfolio of companies."

You can find Don Bugito products in stores throughout the country, or shop online at donbugito.com. To read more about ICA, our investments, our programs, and our companies visit ica.fund.

KEYWORDS: investment

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Snack Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    State of the Industry
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

SOI Bakery 2026

State of the Industry 2026: Challenge Accepted

Crumbl kicks off summer with Chocolate Strawberry Cups

Crumbl kicks off summer with Chocolate Strawberry Cups

One releases Reese's layered protein bar

Hershey's releases Reese's layered bar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

July 22, 2026

Speaking Gen Y/Z/Alpha’s Language About Bread

Younger consumers, like their Boomer counterparts, are still reaching for bread when shopping. What they want from those purchases, however, looks very different from previous generations. Producers that understand these shifting preferences can better position both existing products and new launches for success. 

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • PURIS logo

    Cargill invests in PURIS to accelerate pea protein production for North American and global markets

    See More
  • Ingredion invests $140M to accelerate growth in plant-based proteins

    See More
  • AAK logo

    AAK invests in Innovation Center of Excellence to accelerate development of plant-based foods

    See More

Related Products

See More Products
  • sfwb cover feb 2020

    Snack Food & Wholesale Bakery February 2020 Issue

  • sfwb april 2020

    Snack Food & Wholesale Bakery April 2020 Issue

See More Products
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing