Company: Blue Diamond Growers


Introduced: May 2021

Distribution: National

Suggested Retail Price: $2.50-$6.99

Product Snapshot: Blue Diamond Growers, a grower-owned cooperative and a processor and marketer of California almonds, has announced the release of two new products, Tasty Little Cup and Baking Mixes, that will meet consumer demand for better-for-you options in the baking aisle.

Blue Diamond’s Tasty Little Cup and Baking Mixes, which will be available in May at grocery stores nationwide, are better-for-you baking product options that deliver quality ingredients and exceptional flavor with almond flour as the main ingredient. The product releases follow the launch of Blue Diamond Almond Flour in 2020.

“We are providing an alternative to traditional baking products from a brand consumers recognize and trust when it comes to delicious almond-based products,” said Maya Erwin, vice president of innovation and R&D for Blue Diamond Growers. “Blue Diamond is committed to creating healthy, better-for-you options that showcase almond ingredients in innovative ways.”

Blue Diamond’s Tasty Little Cup delivers what other mug cake products can’t: better-for-you benefits along with flavor. As a gluten-free, dairy-free option that features almond flour as the main ingredient, Tasty Little Cup appeals to the growing number of health-conscious consumers. It is also kosher certified and non-GMO project verified.

Tasty Little Cup is individually packaged for added convenience. Consumers can simply add water to the cup and microwave it for 60 seconds. SRP is $2.99.

Tasty Little Cup is offered in four flavors:

  • Molten Chocolate Cake
  • Brownie with Diced Almonds
  • Chocolate Cake
  • Confetti Cake

Blue Diamond’s Baking Mixes fill a growing need for better-tasting, gluten-free alternatives in the baking aisle. Made with finely sifted almond flour, these mixes offer consumers a healthier option for everyday and special occasion baking and deliver ideal texture in the finished baked good. Each of Blue Diamond’s Baking Mixes contain 10 or fewer ingredients, are dairy-free, kosher certified, and non-GMO project verified, which appeals to health-conscious shoppers who want products with superb taste and a simpler label. SRP is $6.99.

Blue Diamond’s Baking Mixes are offered in four versatile flavors:

  • Brownie
  • Chocolate Cake
  • Chocolate Chip Cookie
  • Yellow Cake

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