Crumbl debuts LTO Easter Bundl The bakery collection will be available March 29–April 4. SF&WB Staff March 23, 2026 The dessert box features festive packaging, preset seasonal flavors, and three unique toppers designed for spring celebrations. Read More
Crumbl reveals its St. Patrick's Day menu The seasonal cookie flavors will be available starting March 15. SF&WB Staff March 12, 2026 The treats are focusing on on party-ready desserts and brand collaborations.Read More
Crumbl announces its Pi Day lineup The company will offer two treats for the "holiday." SF&WB Staff March 6, 2026 To celebrate 3/14, the brand will be releasing a Cookie Dough Pie (available the full week), plus a bonus pie flavor, for one day only.Read More
Crumbl introduces its first-ever heart-shaped dessert The Strawberry Heart Cake is available for a limited time this week. SF&WB Staff February 11, 2026 The bakery brand is also offering Valentines, through Feb. 14, with each card including a free treat voucher.Read More
Crumbl goes for the win with Game Day Party Box The LTO snack includes 12 pre-selected cookies with football-themed toppers. SF&WB Staff February 4, 2026 The dessert lineup includes a Celebration Cake Cookie, Semi-Sweet Chocolate Chunk, Snickerdoodle, and rich Fudge Brownie Football Cookie. Read More
Crumbl, Kellanova partner again on Pop-Tarts treat The Brown Sugar Cinnamon Cookie ft. the breakfast pastry is back through January 24. SF&WB Staff January 21, 2026 The snack will be available at the brand's 1,100+ stores in all 50 states, Puerto Rico, and Canada.Read More
Crumbl rolls out Thanksgiving pies The desserts will take center stage from November 24-26. SF&WB Staff November 13, 2025 The treats include varieties on pumpkin cream, French Silk, cookies and cream, brookies, and more.Read More
Crumbl introduces Martha Stewart desserts collab The baked goods, co-developed with the celeb, are available through November 8. SF&WB Staff November 4, 2025 Highlights include the Chocolate Tart Cookie, Coconut Layer Cake, Mile-High Lemon Pie, and Chocolate Chip Cookie Thin.Read More
Crumbl introduces LTO Dubai chocolate brownie The flavor, chosen by consumer voting, is available this week only. SF&WB Staff August 19, 2025 Available at all stores, the new brownie flavor reflects the viral Dubai chocolate trend and features pistachio, kataifi, and milk chocolate.Read More
Best New Snack & Bakery Products of 2024 The list of most-viewed products of the year offers a look into what most piques industry professionals’ interest. Jenni Spinner May 20, 2025 The snack and bakery launches that received the most views include a mashup of popular CPG names, and a foodservice treat with Latino flavor. Read More