Crumbl introduces Martha Stewart desserts collab
The baked goods, co-developed with the celeb, are available through November 8.
Martha Stewart, Crumbl, and Marquee Brands, the global brand accelerator and owner of the Martha Stewart brand, have come together for a culinary collaboration to celebrate the reissue of Stewart’s first book, Entertaining. Through November 8, Stewart will take over Crumbl’s entire menu with a lineup of signature desserts.
Each dessert was co-developed by Martha Stewart and Crumbl’s menu team, combining flavor, texture, and presentation. Highlights include the Chocolate Tart Cookie, Coconut Layer Cake, Mile-High Lemon Pie, and Chocolate Chip Cookie Thin. These are just four of seven desserts inspired by Stewart's recipes that will be featured all week on Crumbl’s rotating menu.
“Martha Stewart is the original lifestyle icon, the blueprint for modern entertaining, and the ultimate authority on all things delicious,” says Sawyer Hemsley, Crumbl’s co-founder and CBO. “Partnering with someone who has inspired generations of bakers, hosts, and creators is a dream come true for us. Together, we’ve crafted a menu that celebrates Martha’s influence in true Crumbl fashion.”
“Martha and our talented team of food experts have inspired people to cook, bake, and entertain beautifully for decades," says Thomas Joseph, EVP of culinary at Marquee Brands. "We are beyond thrilled to collaborate with Crumbl to bring recipes from Martha’s iconic first book, Entertaining, to life in a way that feels both nostalgic and new. It’s a great example of how the Martha Stewart brand comes to life through meaningful partnerships in the food and beverage category.”
The limited-edition Martha Stewart boxes are available for six-pack orders.
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